“People don’t buy what you do; they buy why you do it. The goal is not to do business with everybody who needs what you have; the goal is to do business
with people who believe what you believe.”
Simon Sinek
We thought you’d like to know what makes us tick. And maybe–just maybe–it will excite you as much as it does us.
Our Mission
To create and build the best vehicle detection equipment in the world.
Our How
To use innovative engineering and process-driven manufacturing techniques to create and build the highest quality products with 100% product testing to ensure reliability and longevity.
Our Why
We exist to glorify God by facilitating safety, supporting Christian endeavors, and enabling employee growth.
Our Culture
Cartell is a place of professional excellence, collaborative teamwork, and gracious hospitality.
Our Core Values
Family
Being a family makes us passionate about the safety of others; after all, they’re part of the family. This promotes trust, loyalty, and love. It’s the glue that binds us to customers, community, and co-workers.
Honesty
Honesty demands we create useful and quality-rich products. We believe inferior products are dishonest. Integrity rules our relationships with customers before and after the sale.
Drive
At Cartell, we are enthusiastic, responsive, and intuitive. We are driven to create solutions that remove obstacles. We listen to our customers’ needs and innovate to meet them with proven reliability.